With 28 years of experience in sales, Mika Rylander has seen industries evolve and trends come and go—and learned that what truly endures over time is the ability to combine attentiveness, business insight, and a people-centered approach. Now, he is bringing that experience into an entirely new venture: Food Innovation Expo.
Mika’s career began at Carlsberg and within the grocery retail sector, where he early on became drawn to the essence of sales: the meeting between people.
“I have worked in sales for 28 years, and what has always driven me is meeting people and the opportunity to create business that truly makes a difference for the customer. You are never fully trained as a salesperson,” says Mika.
That mindset – constantly striving to develop while at the same time understanding the fundamentals of business – has become a consistent thread throughout his professional life.
As Mika now works with Food Innovation Expo, he is not approaching it as a theoretical visionary, but as an experienced salesperson who clearly sees where the industry is heading—and what is required to get there.
“I realize this is where the future of food is going. It feels like a very exciting challenge to be part of that journey.”
It is precisely in the intersection between experience and confidence in the future that Mika sees his own role in the project.
