The food industry has entered its innovation mode – where everything from technology to consumer behavior seems to have hit fast-forward. New ideas are being created, tested, and challenged at record speed. For Tinnie Sundqvist, it’s about capturing everything that is bubbling up – and giving it a stage worthy of the name.
Development is taking place simultaneously on several levels within the industry. In research environments, among startups, and within established production chains, new ideas are being developed in parallel with increasing consumer demands and awareness. It is in the meeting between these worlds that new opportunities arise and development accelerates.
– It’s about creating an environment where ideas can meet production and where concepts can actually become reality, says Tinnie.
In this landscape, new profiles are also emerging. It is not only about traditional roles, but about actors who drive change by combining technology, sustainability, and business development. This is particularly evident in areas such as alternative proteins, precision fermentation, and AI-driven product development.
– There is strong interest in solutions that are scalable and that the industry can actually use, Tinnie confirms.
Development is increasingly about how innovation is put into practice. New technologies and ways of working must not only be developed, but also integrated across the entire value chain to create real impact. That is where product development takes the next step.
– It’s not just about innovation itself, but about how it can be applied in practice.
