You register your booth staff yourself via My Easyfairs. All booth staff must be registered, here’s how to do it:
Here you’ll find answers to common questions that may arise on-site during your participation in the fair.
We’re glad you’re interested in giving a presentation at Food Innovation. Please contact Sofia Johansson to discuss the topic and format you’re interested in:
With a few simple tips, you as an exhibitor can maximize your participation. Here’s a short checklist:
In short, prepare well to be the best!
Here you’ll find answers on how to collect leads efficiently during your participation.
The Smart Badge is the digital business card for all participants. Scroll down the page to learn more about all the benefits you, as an exhibitor, gain by collecting leads through Smart Badges.
Here you’ll find answers on how you can work with marketing before, during, and after the fair.
Getting the right visitors to the fair is a team effort. Both we as organizers and you as exhibitors are responsible for inviting visitors. Statistics show that exhibitors who market their participation before the event achieve 250% better results than those who don’t.
You can think of the fair as a shopping mall: we, the organizers, are the mall, and you, the exhibitors, are the stores. To attract customers to your store instead of all the others, you need to promote your presence and stand out from the crowd. Once on-site, the store must also look appealing and have knowledgeable staff available to build strong relationships with visitors who actually come to your booth.
To maximize your participation at the fair, we offer several tools to help you along the way:
Under the “Exhibitor list” on our website, the information you fill in via My Easyfairs is displayed. (For more details, see the My Easyfairs section.) Here you can describe your company, upload innovative products and news, and post job openings. Statistics show that exhibitors with a complete My Easyfairs profile generally perform better on-site. This information is also sent individually to all visitors who scan your reader at the fair.
You can find this in My Easyfairs under “Invite your existing and potential customers” and “Invitation.” Benefits of the personal registration link include:
We’ve prepared a banner for you to use in your marketing. You can find it in My Easyfairs under “Marketing materials.”
Don’t forget to tag us on Facebook, Instagram, and LinkedIn @foodinnovationexpo and use our hashtag #foodinnovation on social media.
What is My Easyfairs:
The majority of visitors plan their visit via our website. The information you fill in on My Easyfairs is what appears in our exhibitor list on the website. Here you can present your company, your products, news, and job openings. During the fair, you will have a Smart Badge Reader in your booth that visitors can scan with their Smart Badges (name tags). When they scan your reader, they receive the information you uploaded via My Easyfairs sent to them by email.
Through My Easyfairs, you can also:
Logging in to My Easyfairs:
When your company’s booth was booked, the person who made the booking received an email from “My Easyfairs” with a link to the system, prompting them to confirm their email address and choose a password. The email address is the username, and the password you choose becomes the login password. If the password is forgotten, select “Forgot password” and follow the instructions. In some cases, if there are issues, switching browsers and trying again may help.
Have you filled in your information previously?
This information is still available in My Easyfairs. Log in again to make sure it appears in the current exhibitor list on the website.
Add more users:
You can invite others within your company to My Easyfairs if you want more people to have access to the account.
We’re excited to introduce our event app, Easyfairs Nordic, which will enhance your experience as an exhibitor before, during, and after the fair! The app is more than just a scheduling tool – it allows you to network with customers and potential partners. Get ready now by creating your company profile and inviting your team members.
