What is EasyGo?

EasyGo is a service package offered to all our exhibitors.

All EasyGo packages include marketing and lead generation tools to help you reach and engage your industry before, during, and after the trade fair. This includes an invitation service, our unique lead tools for capturing potential customers (Smart badge readers and Visit Connect), and easy follow-up after the event. No technical expertise is required from your side, and we have a full team supporting you every step of the way.

What do EasyGo and
Smart badge technology mean for exhibitors?

As part of your EasyGo package, you will receive 1, 2, or 3 Smart Badge readers depending on which EasyGo package you choose.

Smart Badge technology requires no physical contact and ensures a 100% secure event experience. In your My Easyfairs profile, you can upload content for each assigned reader.

At the end of the event day, visitors who have tapped your reader will receive a visit summary via email.

As an exhibitor, you will also receive all the leads collected from your reader at the end of the event. You can easily download the lead export from your My Easyfairs account.

Benefits of EasyGo

1

EasyGo makes
life easy

EasyGo makes your participation easier and helps you reach more relevant visitors.

2

EasyGo is all about
engagement

EasyGo supports digital engagement between exhibitors and visitors.

3

EasyGo uses the
latest technology

EasyGo offers modern event technology, with no technical expertise required.

4

EasyGo
delivers results

EasyGo ensures that you maximize your visibility and lead generation before, during, and after the event.

Smartbadge

Turn your visitors into qualified leads

We place your reader in your booth on the first day of the trade fair, and you make sure it is visible to visitors. With this reader, you can turn your visitors into qualified leads. The reader is a wireless sensor, and when visitors touch the reader with their Smart Badge (name tag), it automatically collects the information about your company that you have uploaded to My Easyfairs.

The information linked to the reader is sent to visitors in a summary email at the end of the trade fair day.

With all our EasyGo packages, you as an exhibitor receive a consolidated list of everyone who has interacted with your reader. You can download this list from My Easyfairs once the trade fair has ended.

Visit Connect

Collect warmer leads

With Visit Connect, you have the opportunity to collect more information about visitors. Scan the QR code on the visitor’s Smart Badge (name tag) to take notes, answer preset questions, and see which booth staff created the contact. The tool makes follow-up after the trade fair easier for you.

You can find Visit Connect in the event app “Easyfairs Nordic.”

In My Easyfairs, you can find more information about Visit Connect and the Smart Badge.

How does your SmartBadge work?

Receive real-time SMS notifications when your invited visitors arrive at the trade fair.

Our EasyGo packages

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GoLeads

Turn trade fair visits into
qualified sales meetings.

Maximize your visibility

Build your online presence 365 days a year

Many visitors explore the exhibitor list on the website before attending the trade fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive a prime placement both on the website and on-site (depending on the trade fair). Build anticipation and engagement among visitors even before the fair begins.

Make connections and network with the right people

Invite your contacts and keep track of who’s coming

Send a link and monitor each registration. We provide ready-to-use email templates, web banners, and social media posts. See exactly who has registered through your link.

Invite your top customers before your competitors and drive qualified traffic directly to your booth.

Know when your invited guests arrive

Receive real-time SMS notifications when someone you invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.

Establish contact before you even meet

The event app matches you with your ideal customers using AI. See who is attending, check their interests, send messages, and book meetings. By the first day of the fair, you will already have a calendar full of qualified meetings.

Generate leads effortlessly

Turn your booth into a lead magnet

Place SmartBadge readers around your booth to share information about your company or products when visitors interact with them. Every visitor who uses your SmartBadge reader automatically shares their full contact details with you—even if you never spoke to them. No paper, no missed contacts. Take advantage of additional SmartBadge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan participants’ badges and add notes instantly. Your entire team can use the app, view their scanned leads in real time, and easily export contacts and notes.

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GoPlus

More leads, stronger online presence.

Maximize your visibility

Build your online presence 365 days a year

Many visitors explore the exhibitor list on the website before attending the trade fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If it is selected, your innovation will receive premium placement both on the website and on-site (depending on the trade fair). Build anticipation and engagement among visitors even before the event begins.

Your logo where buyers look first

Place your logo next to your company name in the exhibitor list. Visitors searching for suppliers will see your brand immediately, increasing your visibility and creating more opportunities for contact.

Show video instead of a static image

Replace your profile’s header image with a short video and showcase your products in action. With video, you can demonstrate features, benefits, and real-life applications in a way a static image never can.

Build connections and network with the right people

Know when your invited guests arrive

Receive real-time SMS notifications when someone you’ve invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.

Connect before you even meet

The event app matches you with your ideal customers using AI. See who is attending, check their interests, send messages, and schedule meetings. By the first day of the trade fair, your calendar is already filled with qualified meetings.

Generate leads effortlessly

Turn your booth into a lead magnet

Place smart badge readers around your booth to share information about your company or products when visitors interact with them. Every visitor who uses your smart badge reader automatically shares their full contact details with you—even if you never spoke to them. No paper, no missed contacts. Take advantage of additional smart badge readers in the GoPlus and GoPremium packages for broader booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan participants’ badges and add notes instantly. Your entire team can use the app, view their scanned leads in real time, and easily export contacts and notes.

Afbeelding3.png

GoPremium

Maximum number of leads and visibility
both online and on-site.

Maximize your visibility

Build your online presence 365 days a year

Many visitors explore the exhibitor list on the website before attending the trade fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive premium placement both on the website and on-site (depending on the trade fair). Build anticipation and engagement among visitors even before the event begins.

Your logo where buyers look first

Place your logo next to your company name in the exhibitor list. Visitors searching for suppliers will see your brand immediately, increasing your visibility and creating more opportunities for contact.

Show video instead of a static image

Replace your profile’s header image with a short video and showcase your products in action. With video, you can demonstrate features, benefits, and real-world applications in a way a static image never can.

Get visitors’ attention in advance

Your company gains increased visibility in the exhibitor list, making it impossible for visitors to miss you when searching for suppliers.

Reach visitors with your brand before they arrive

Your logo appears at every step when visitors register:

• The confirmation page after registration

• The confirmation email in their inbox

• The entrance ticket

Dominate the most trafficked areas of the fair

Get seen where it counts. Your logo or advertisement will be visible in the most visited areas of the fair.

Build connections and network with the right people

Invite your contacts and keep track of who’s coming

Send a link and monitor each registration. We provide ready-made email templates, web banners, and social media posts. See exactly who has registered through your link.

Invite your best customers before your competitors and drive qualified traffic directly to your booth.

Know when your invited guests arrive

Receive real-time SMS notifications when someone you’ve invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.

Establish contact before you even meet

The event app matches you with your ideal customers using AI. See who is attending, check their interests, send messages and book meetings. On the first day of the fair, you will already have a calendar filled with qualified meetings.

Generate leads effortlessly

Turn your booth into a lead magnet

Place smart badge readers around your booth to share information about your company or products when visitors interact with them. Every visitor who uses your smart badge reader automatically shares their full contact details with you – even if you never spoke to them. No paper, no missed contacts. Take advantage of additional smart badge readers in the GoPlus and GoPremium packages for broader booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan participants’ badges and add notes instantly. Your entire team can use the app, view their scanned leads in real time, and easily export contacts and notes.

Do you want to download the EasyGo information sheet?

Download our PDF for a comprehensive overview of the different EasyGo packages—click below for a free download.

What should I keep in mind?

Before the trade fair
- Prepare your Smart Badge reader

Make the most of your Smart Badge reader and generate more leads with enticing offers. Link your reader to exclusive information, new products, or other content visitors won’t want to miss - and most importantly, make it clear to visitors what they gain by scanning your reader!

During the trade fair
- Use both Visit Connect and
the Smart Badge reader actively

Don’t forget to follow up and get back to your leads after the trade fair! You can find the leads in My Easyfairs and on the Visit Connect portal.

After the trade fair
- download your leads

Smart Badge reader:
You can find all visitors who interacted with your reader in My Easyfairs the day after the trade fair under “View Results” and “Download Leads.”



Visit Connect:
The Smart Badges you scanned with Visit Connect are available in the event app "Easyfairs Nordic" and in My Easyfairs. The contact person for the trade fair has the login credentials.

Invest extra in brand exposure for maximum visibility

- Choose a sponsorship package

Lanyard

Why not get noticed around all our visitors’ necks by sponsoring the lanyards?

Restroom advertising

Get your message seen on 50 advertising spots in the trade fair restrooms.

The Wall

20-second looping video with your message on this large HD screen.

Floor advertising

Showcase your company/product on the floor with adhesive decals.

Do you want to learn more or exhibit?

Whether you want to learn more about EasyGo, MyEasyfairs, or anything else, we’re here for you. Contact us below, and we’ll find the perfect solution for you!

Frequently Asked Questions

What is the My Easyfairs exhibitor portal?

The majority of visitors plan their visit through our website. The information entered in My Easyfairs is what appears in our exhibitor list on the website. Here you can present your company, your products, news, and job listings. During the fair, you will have a SmartBadge reader in your booth that visitors can scan with their SmartBadges (name badges). When they scan your reader, the information you uploaded via My Easyfairs will be sent to them via email.

Log in to My Easyfairs

When your company’s booth was booked, the person who made the booking received an email from “My Easyfairs” with a link to the system, prompting them to confirm their email address and choose a password. The email address is the username, and the chosen password becomes the login password. If the password is forgotten, select “Forgot password” and follow the instructions. In some cases, if issues occur, switching to a different browser and trying again can help.

Through My Easyfairs, you can also:

• Invite your customers through your personal link
• Register booth staff
• Create logins for your colleagues so they can also edit information in My Easyfairs
• See which EasyGo package you have booked