{"id":1544,"date":"2026-04-21T17:25:16","date_gmt":"2026-04-21T15:25:16","guid":{"rendered":"https:\/\/www.foodinnovationexpo.com\/2026\/04\/21\/easyfairs-steps-up-in-the-food-sector-the-ceo-on-the-new-initiative\/"},"modified":"2026-04-22T08:40:31","modified_gmt":"2026-04-22T06:40:31","slug":"easyfairs-steps-up-in-the-food-sector-the-ceo-on-the-new-initiative","status":"publish","type":"post","link":"https:\/\/www.foodinnovationexpo.com\/en\/2026\/04\/21\/easyfairs-steps-up-in-the-food-sector-the-ceo-on-the-new-initiative\/","title":{"rendered":"Easyfairs steps up in the food sector \u2013 the CEO on the new initiative"},"content":{"rendered":"\t\t
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21 APRIL 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Easyfairs steps up in the food sector \u2013 the CEO on the new initiative<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Food Innovation Expo is the latest addition to Easyfairs\u2019 trade show portfolio \u2013 an initiative that captures the pulse of the future of food. With more than 100 exhibitions in 16 countries and over one million visitors annually, Easyfairs is now bringing its proven exhibition model into the industry\u2019s next chapter.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With its international reach and business-driven model, Easyfairs is now taking a clear position in the development of the food industry \u2013 with the ambition of creating a meeting place where the ideas of the future take shape.<\/p>\n

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\u201cFood Innovation Expo is a new initiative for us, but it builds on Easyfairs\u2019 international strength. Food supply chains are global, while interest in local production has increased significantly. This requires meeting places that can bring both perspectives together,\u201d says Henrik Johansson, CEO of Easyfairs Nordic.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The food industry is evolving faster than ever. Demands for sustainability, innovation, and resilient supply chains are increasing, while new technologies and players are driving change across the entire value chain. In this development, the meeting place becomes a central function \u2013 not just for visibility, but for real progress.<\/p>\n

\u201cI see three factors as crucial: putting the visitor first with content that attracts the industry\u2019s top decision-makers and brightest minds; a clear focus on innovation and future challenges; and a first-class on-site experience where ideas are exchanged and business opportunities are created,\u201d says Henrik.<\/p>\n

The ambition is for Food Innovation Expo 2027 to be exactly that \u2013 a place where ideas don\u2019t stop at inspiration but are turned into concrete collaborations and business opportunities.<\/p>\n

\u201cThe industry is under significant pressure to change. All players need to adapt to new technologies, shifting trade patterns, and new consumer demands. That makes it essential to meet, exchange experiences, and stay one step ahead,\u201d he says.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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International experience \u2013 with a Nordic foundation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Easyfairs has long been developing meeting places for the food industry \u2013 both in the Nordic region and internationally. That experience is now being combined with a format where business value and measurable impact take center stage.<\/p>\n

\u201cWe know what it takes to create relevant meeting places. For many years, Easyfairs has produced leading trade shows for different parts of the food sector \u2013 both in the Nordics and internationally. Together with our event format, clear ROI, and focus on innovation and business, this will make Food Innovation Expo a must-attend event,\u201d says Henrik.<\/p>\n

This initiative comes at a time when food-related issues have gained increasing importance \u2013 even beyond the industry itself. Topics such as climate, supply, trade, and technology are rapidly shaping developments.<\/p>\n

\u201cFood production has never been more relevant. A changing global security landscape, new trade patterns, lifestyle factors, technological advances, and climate challenges mean the industry is in focus like never before. There is a great need for a meeting place to discuss these issues, and it feels fantastic that we at Easyfairs can be part of that,\u201d concludes Henrik Johansson.<\/p>\n

By Rebecca Hyde-Price Aggestam<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Share: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEasyfairs steps up in the food sector \u2013 the CEO on the new initiative\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHow to sell a new trade show: \u201cRelationships are crucial\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tThat\u2019s why Easyfairs is investing in Food Innovation Expo \u2013 meet business developer Tinnie Sundqvist\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tApril 10, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Food Innovation Expo is the latest addition to Easyfairs\u2019 trade show portfolio \u2013 an initiative that captures the pulse of the future of food. With more than 100 exhibitions in 16 countries and over one million visitors annually, Easyfairs is now bringing its proven exhibition model into the industry\u2019s next chapter.<\/p>\n","protected":false},"author":1337,"featured_media":1514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[24],"tags":[],"edition":[],"class_list":["post-1544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/posts\/1544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/users\/1337"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/comments?post=1544"}],"version-history":[{"count":1,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/posts\/1544\/revisions"}],"predecessor-version":[{"id":1545,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/posts\/1544\/revisions\/1545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/media\/1514"}],"wp:attachment":[{"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/media?parent=1544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/categories?post=1544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/tags?post=1544"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/edition?post=1544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}