{"id":1406,"date":"2026-04-10T11:23:37","date_gmt":"2026-04-10T09:23:37","guid":{"rendered":"https:\/\/www.foodinnovationexpo.com\/2026\/04\/10\/thats-why-easyfairs-is-investing-in-food-innovation-expo-meet-business-developer-tinnie-sundqvist\/"},"modified":"2026-04-22T08:40:44","modified_gmt":"2026-04-22T06:40:44","slug":"thats-why-easyfairs-is-investing-in-food-innovation-expo-meet-business-developer-tinnie-sundqvist","status":"publish","type":"post","link":"https:\/\/www.foodinnovationexpo.com\/en\/2026\/04\/10\/thats-why-easyfairs-is-investing-in-food-innovation-expo-meet-business-developer-tinnie-sundqvist\/","title":{"rendered":"That\u2019s why Easyfairs is investing in Food Innovation Expo \u2013 meet business developer Tinnie Sundqvist"},"content":{"rendered":"\t\t
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10 APRIL 2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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That\u2019s why Easyfairs is investing in Food Innovation Expo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u2013 meet business developer Tinnie Sundqvist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The food industry has entered its innovation mode \u2013 where everything from technology to consumer behavior seems to have hit fast-forward. New ideas are being created, tested, and challenged at record speed. For Tinnie Sundqvist, it\u2019s about capturing everything that is bubbling up \u2013 and giving it a stage worthy of the name.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Development is taking place simultaneously on several levels within the industry. In research environments, among startups, and within established production chains, new ideas are being developed in parallel with increasing consumer demands and awareness. It is in the meeting between these worlds that new opportunities arise and development accelerates.<\/p>\n

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\u2013 It\u2019s about creating an environment where ideas can meet production and where concepts can actually become reality, says Tinnie.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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New industry needs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In this landscape, new profiles are also emerging. It is not only about traditional roles, but about actors who drive change by combining technology, sustainability, and business development. This is particularly evident in areas such as alternative proteins, precision fermentation, and AI-driven product development.<\/p>\n

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\u2013 There is strong interest in solutions that are scalable and that the industry can actually use, Tinnie confirms.<\/p>\n

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Development is increasingly about how innovation is put into practice. New technologies and ways of working must not only be developed, but also integrated across the entire value chain to create real impact. That is where product development takes the next step.<\/p>\n

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\u2013 It\u2019s not just about innovation itself, but about how it can be applied in practice.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A new trade fair on the map<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ahead of the premiere of Food Innovation Expo 2027, the focus is on creating exactly these kinds of meetings. When the right players come together in the right context, collaborations emerge that would not otherwise have been possible, and ideas get the chance to become something concrete.<\/p>\n

\u2013 The most exciting part is when everything comes together and leads to something real, says Tinnie.<\/p>\n

Behind the initiative is a structured and data-driven approach, where understanding the target audience is central. Through formats such as matchmaking and pitch sessions, the conditions are created for meetings to lead to collaborations and business opportunities.<\/p>\n

\u2013 We want to create a meeting place where meetings actually lead to results.<\/p>\n

For Tinnie, the work is fundamentally about contributing to an industry in motion and creating contexts where ideas can develop into reality.<\/p>\n

\u2013 The best part is being able to help create something that truly makes a difference, she says.<\/p>\n

By Rebecca Hyde-Price Aggestam<\/em><\/p>\n<\/div>\n

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Share: <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEasyfairs steps up in the food sector \u2013 the CEO on the new initiative\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHow to sell a new trade show: \u201cRelationships are crucial\u201d\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tThat\u2019s why Easyfairs is investing in Food Innovation Expo \u2013 meet business developer Tinnie Sundqvist\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tApril 10, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The food industry has entered its innovation mode \u2013 where everything from technology to consumer behavior seems to have hit fast-forward. New ideas are being created, tested, and challenged at record speed. For Tinnie Sundqvist, it\u2019s about capturing everything that is bubbling up \u2013 and giving it a stage worthy of the name.<\/p>\n","protected":false},"author":1294,"featured_media":1385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"That\u2019s why Easyfairs is investing in Food Innovation Expo","_seopress_titles_desc":"The food industry has entered its innovation mode \u2013 where everything from technology to consumer behavior seems to have hit fast-forward. New ideas are being created, tested, and challenged at record speed. For Tinnie Sundqvist, it\u2019s about capturing everything that is bubbling up \u2013 and giving it a stage worthy of the name.","_seopress_robots_index":"","footnotes":""},"categories":[24],"tags":[],"edition":[],"class_list":["post-1406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"_links":{"self":[{"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/posts\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/users\/1294"}],"replies":[{"embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/comments?post=1406"}],"version-history":[{"count":5,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/posts\/1406\/revisions"}],"predecessor-version":[{"id":1546,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/posts\/1406\/revisions\/1546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/media\/1385"}],"wp:attachment":[{"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/categories?post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/tags?post=1406"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.foodinnovationexpo.com\/en\/wp-json\/wp\/v2\/edition?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}